B | 根据我这么多年的拼多多运营经验来看，店铺降权了不可怕，可怕的是你我不知道为什么被降权，进而不知道如何应对，明明通过一些运营手段可以恢复权重的，因为不知道如何操作，而错失恢复当年雄风的机会，这就很可惜了。 本文我就简单讲讲，那些年我遇到的降权及解决方案，希望大家能有所借鉴。
01 降权原因一：质量分掉了 这是今年拼多多大部分店铺和链接降权的主要原因了，今年平台响应相关政策，狠抓低价和品质，价廉不是平台所追求的，而质优则是平台今年最看重的数据指标了。能够体现出产品质量的数据，目前有3个入口：领航员分、评价分、质量分。 A rescue effort is under way in Australia to try and save 21 crew members who are stranded on a cargo ship in Sydney that is drifting toward cliffs in rough seas, local ABC news reported on Monday.,A police official reportedly stated that shortly after departing the Tasman Sea port city of Wollongong at around 7:30 a.m. local time, the bulk carrier which sails under the Hong Kong flag lost power and began to drift towards the cliffs in the Royal National Park, south of Sydney.,Jumping on here to provide some info about the stranded ship off the coast of Sydney. Name is Portland Bay, HK flagged. Tug with it now and another on the way #sydneyfloods pic.twitter.com/xcsa3A6Itv— Mackerel Sky (@MackerelSky1) July 4, 2022,Meanwhile, in an effort to help the ship in distress, in roughly two hours, a second tugboat is anticipated to arrive to the area.,"My understanding is that the tugboat that is being sent has the capacity to tow it further to sea and the Australian Maritime Safety Authority will co-ordinate the resources needed to get it under way out of its own power," the official reportedly said.,#BREAKING: A crew is stranded on a cargo ship off the coast of the Royal National Park in #Sydney's south.Wild conditions are creating a very difficult rescue operation for emergency crews. @eddy_meyer #9NewsMORE: https://t.co/QcP6MSe8F5 pic.twitter.com/YqbLFDk9FF— 9News Sydney (@9NewsSyd) July 4, 2022,According to the report, an airlift plan for the crew has been scrapped since it was deemed too risky at the moment. Emergency services were en route to the cargo ship, according to New South Wales Premier Dominic Perrottet, in an effort to transport eight non-essential crew members to safety.,"It is obviously a very precarious position and our thoughts are with those on board," he is quoted as saying.,Strong gusts and torrential rain are battering the ship as it travels over a 500-kilometer stretch of the state's south coast from Newcastle to Bateman's Bay, according to reports.,June and July are considered the coldest months in Australia, which is situated in the Southern Hemisphere, and the storms are not of an unusual occurrence.,However, Sydney residents are currently getting "a little bit of reprieve in the rain," Australian Bureau of Meteorology reportedly said, although a gale warning and severe weather warning are still in effect.,'Titanic 2.0': Watch Cruise Ship Collide With Iceberg Near Alaska2 July, 08:43 GMT。 这三个分哪个分更重要呢？答案是都重要。任何一个分掉了，都会推广受限。质量分是今年新出的，要我说有一个评价分就足以反映出该链接的产品质量，为什么还要再开一个质量分呢？双保险嘛，从中可看出平台对商品质量的关注程度，产品质量不行，你就别想拿到流量。 根据我跑的数据来看，评价分不要低于行业30%，质量分不要低于10%，领航员分中的品退率、求助率不要低于行业10%，不然就会降权。 解决思路： 用一句经典的广告语来说就是：哪里不行补哪里。评价分低了，就打开评价有礼拉一下；领航员分低了就优化下售后的处理方式，该退的退，不该追的订单不要追。 质量分呢，这块优化平台数据目前来看有点难，比较有效的措施就是提高咱们的产品质量了。如果产品质量不行，需要通过人为的运营手段把评分拉起来，与其把精力放在这上面，不如多选些品质过得去的品，这才是一劳永逸解决质量分掉了被降权的终极解决方案。 对于已经降权的链接，我的建议是直接发布相似品，新的链接有同样的点击和转化，属于高权重，但是没有被降权的负面影响，是可以重新原地起飞的。 至于起飞后会不会继续被降权，就看各位能不能按照上段所说的进行操作了。如果是店铺降权，没什么好说的，直接开下一个店就是了。
